Easy-Forex™ today announced the U.S. launch of its new online foreign exchange platform. Already a strong presence in the global forex marketplace, Easy-Forex’s U.S. online platform provides an exciting, easy and transparent option that helps users make educated, clear decisions in an otherwise complicated market.

The realities of globalization are bringing more people to understand the draw and relevancy of forex trading. Europe has maintained a mainstream online forex trading marketplace for more than a decade and forex is recognizable there as a common consumer / retail-based product. More than three trillion U.S. dollars daily or 29 million U.S. dollars every second are traded on the foreign exchange market, validating the high liquidity and opportunity the market presents. Furthermore, this fast moving online environment allows live trading to occur 24 hours a day / 5 ½ days a week.

“Our Easy-Forex online trading platform opens up the playing field to forex trading by removing the unnecessary complexity and mystery that is so often associated with online foreign exchange trading,” states Peter Economides, Easy-Forex Group Global Brand Director. “We are pleased to be entering the U.S. market, and offer our revolutionary approach to online forex trading as a solution for any trader who has experienced frustration with their existing investment opportunities.”

The proprietary innovative technology of the Easy-Forex platform enables its simplicity and ease of use for traders. The platform was built with state of the art technologies and algorithms to support the special needs of Easy-Forex users and helps to provide a transparent and exciting trading experience for all. Additionally, by having its own fully dedicated technology company, Easy-Forex Technologies, the company is able to offer users unique platform elements that are not available on any other online trading platform.

Distinctive features of the Easy-Forex platform include:

• The Visual Trading Machine provides a quick display of the most current market information. Each element of the machine is designed to empower the user to make educated decisions about their portfolio of trades, optimizing their trading experience.
• Inside Viewer™ allows traders to see through the market with ease and informs them what others on the Easy-Forex platform are trading in real time (popularity of a currency pair, a deal direction and structure of an open deal). This feature brings Easy-Forex to a new standard of ethics in transparency.
• The unique Trade Controller™ tool provides a clear and complete picture of all profit/loss scenarios for precision measurement and adjustment. Users are encouraged to interact with the controls to set their desired values visually and simply.
• The Freeze Rate capability enables traders to freeze an existing Buy or Sell rate for a few seconds at a time, allowing traders to briefly lock in a rate regardless of market movement with no commitment to trade.

Also launching this week is Easy-Forex’s integrated national advertising campaign which brings to life its distinctive “trade naked” concept. A tongue-in-cheek approach, the “trade naked” slogan is used to describe the transparency, simplicity and ease of using the Easy-Forex trading platform. Television, radio, online and print advertisements humorously demonstrate the benefits of “trading naked” while highlighting how the online platform differentiates itself in an environment otherwise littered with complicated tools and interfaces.

The Easy-Forex U.S. headquarters is located in Chicago, Ill. and the company’s online trading platform is immediately available for U.S. registrants. Traders who sign up with Easy-Forex will gain a hassle-free trading experience with no downloads necessary, low initial deposits and personal account managers assigned for every account.

About Easy-Forex

Easy-Forex has been operating since 2001 in more than 150 countries. With global headquarters in Limassol, Cyprus, it has offices around the world including Australia, the U.S., Switzerland, Israel, Poland and the Philippines.